ABOUT ME
Founded by Daniel Brewis former Senior Director of Operations at Equinox UK, the consultancy partners with visionary developers and hospitality brands to create and scale world-class wellness destinations.
With nearly two decades of experience launching and leading luxury fitness clubs, including Equinox Kensington, St James’s and Bishopsgate we bring deep operational expertise, commercial precision, and a relentless focus on member experience.
Where Performance Meets Experience
Strategic. Operational. Transformational.
Pillar
- Concept & Brand Development
- Operational Excellence
- Pre-Opening & Launch Strategy
- Commercial & Membership Growth
- Leadership & Culture
Focus
- Translating vision into viable, distinctive brands
- Embedding systems that drive performance and retention
- From blueprint to doors open
- Elevating revenue and engagement
- Building empowered, service-driven teams
Example Deliveries
- Market analysis, brand DNA, experience blueprint
- SOPs, service playbooks, performance dashboards
- Launch plan, team structure, pre-sales and activation
- Sales & pricing strategy, yield optimisation
- Leadership coaching, values alignment, training